A native of Milwaukee, Wisconsin, Gordon F. Boucher began his automotive career in 1956 as a salesperson for a local dealership in Milwaukee, Wisconsin. In 1977 Boucher opened his first Lincoln-Mercury dealership in West Allis, and today Boucher owns and operates 30+ dealerships in Southeastern Wisconsin. The dealerships are run by Gordie Boucher’s sons, Frank Boucher and Gordie Boucher, Jr., and his daughter Julie Boucher Sellars. 

The Boucher Auto Group now ranks among the top 100 dealer groups in the nation according to Automotive News. The Boucher Auto Group employs over 1,500 hard-working people and consistently earns strong placement on Deloitte’s “Wisconsin 75” ranking, which celebrates the largest privately held companies within Wisconsin. Since 2010, our employees have voted the Boucher Auto Group among the Top 5 Workplaces in Southeast Wisconsin based on the Milwaukee Journal Sentinel’s “Workplace Dynamics” survey.

If you’re ready to bring your skills to a place where they’ll truly make an impact, we’d love to hear from you. Explore our open positions and apply today!

Mission Statement

We ride with you every mile, before, during, and after the sale. It is more than our motto at Boucher, it’s our mission. Our professional Sales Consultants, Sales Managers, and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. 

Our ultra-competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory-certified technicians, knowledgeable service advisors, and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It’s been the Boucher Way for over 49 years!

Awards

Automotive News Top 100 Dealer groups in the US. 

Deloitte’s Top 75 Largest Companies in Wisconsin 

Milwaukee Journal Sentinel Top Workplace for the last 15 years  

Boucher has always had a strong presence in the Wisconsin community. Since 1985, Boucher has sponsored and underwritten the costs of the Muscular Dystrophy Association Summer Camp. In addition to MDA, Boucher takes pride in sponsoring the Vince Lombardi Charity Golf Classic, Vince Lombardi Walk/Run for Cancer, Bobbie Nick Voss Charitable Funds, Juvenile Diabetes Research Foundation, numerous Wisconsin Veterans organizations, and several more. 

Gordie Boucher is involved in many organizations, including ADAMM, (the Automobile Dealers Association of Mega Milwaukee), and helped formulate the Foundation for Wisconsin Auto and Truck Dealers. In addition, in 1996 Boucher was recognized as Time Magazine’s Dealer of the Year.